SUZIE KONDI

Building an organic community through paid content.Within the modern paid media ecosystem, ad creative holds increasing influence over the success of a campaign. Through new advanced automations, a piece of creative has the power to reach new audiences, target specific customer groups, push key products and of course, drive sales. However, one of the most invaluable levers of creative and creative strategy is brand marketing. A long term-strategy with short-term impact, brand marketing is simply creative that prioritizes building a brand identity.

As an established name with a loyal customer base and distinguished product assortment, Suzie Kondi looked to partner Maison MRKT to drive efficient growth. To optimize campaigns for this outlook, our teams first directed strategy toward creative diversification – a key principle of Maison MRKT with the goal of aligning highest-potential creative routes to each individual campaign objective.

As Maison MRKT integrated creative differentiation at scale, it quickly became clear that brand marketing centric creatives were continual top performers not only in high-funnel campaigns optimized for awareness, but also down through mid to low funnel campaigns geared toward conversions. The less we pushed product independently, and the more we introduced product as a part of the Suzie Kondi world, the higher the returns.  

These winning, brand marketing creatives were a mix of statics and short < :6 videos with limited overlay and CTAs and with a vast majority of the ad creative featuring Suzie herself wearing the product. Unlike UGC or Creator Content, which is generally sales-forward, this creative maintained focus on the brand.

Where most brands try to tell a story, these creatives invite customers into Suzie’s story. This content is a peek behind the curtain - a true look inside the world of the brand. The more content you see, the less Suzie Kondi feels like a business, and the more it feels like a friend. The emotional utility of this founder-featured content offered an immediate sense of community to both new and existing customers - in turn, driving meaningful awareness and campaign efficiency, further elevating the brand’s holistic growth trajectory.

About

Suzie Kondi is a luxury lifestyle brand known for its elevated, yet comfortable clothing. The brand offers a range of high-quality, versatile pieces, including velour and cashmere separates, jumpsuits, and dresses that combine casual elegance with timeless style. Inspired by a modern, laid-back aesthetic, Suzie Kondi's collections are designed for women who value both comfort and sophistication.

The measurable impact of brand marketing.The emotional utility of community building through brand marketing also carries real tangible value and measurable impact. 

As Maison MRKT continued to identify winning brand creatives through differentiation testing, we integrated them into both awareness and conversion focused campaigns. The steady flow of brand marketing creative provided elevated engagement and stable ad efficiency as we scaled spending, all while maintaining steady ROAs for both new and existing customers. As customers engaged over time, Suzie Kondi and Maison MRKT continued to reap the benefits of this brand marketing investment through long-term measures such as increased customer loyalty, repeat purchase rate and LTV. 

Because these ad creatives are not singularly product focused, they also allow for a lengthened creative lifeline - reducing the cadence of natural ad fatigue and driving higher efficiency per creative and per content shoot. 

Suzie Kondi’s investment of evergreen brand building throughout the year is one of the most critical, foundational building blocks of seasonal success as well. During key promotional periods, most shoppers aren’t looking for new brands. In fact, over 80% of people have a brand in mind before they start shopping. They instead rely on unaided awareness and brand recall to revisit brands they know – a sense of trust firmly rooted in brand marketing.