LoveShack Fancy

Maintaining acquisition efficiency and messaging synchronicity across key channels.

In order to accomplish these objectives, Maison MRKT instituted a paid media strategy aimed at communicating each brand pillar to highly targeted audiences through an optimized advertising media mix on three complimentary digital networks: 

• Social Media

• Search

• Display

Our program tested various unique selling propositions with both core and new audiences to understand which cohorts responded to specific messaging. The full funnel program had respective components to address acquisition, reengagement, and retention.

About
Launched in 2013, Loveshackfancy is a contemporary women’s ready-to-wear brand that prioritizes imaginative, laid-back dresses, separates and more for its growing base of millennial and Gen Z faithfuls. Maison MRKT was tasked with implementing a data-driven, full funnel digital marketing program curated to achieve a diverse array of business objectives from profitability within growth, to retail messaging alignment, to maintaining brand identity and more.

Scaling with strategic acceleration.

Our digital media strategy utilized a sequenced audience testing methodology which scaled strategically, implementing learnings prior to increasing media spend. Once our program surpassed an agreed upon performance threshold, we increased media spend dramatically and drove a considerable increase in revenue. Gross sales over this period were up well over 100% YoY.