DS & DURGA
Discover how we’ve helped our clients get ahead with cohesive customer acquisition strategies.
Diversifying seasonal holiday launch strategies to win Q4.
Winning in highly competitive Q4
The holiday season is a critical commercial period for all fragrance brands. With increased sales volume, comes heightened competition. In order to efficiently compete in this market, while also avoiding margin-eroding markdowns, DS & DURGA ingeniously planned to supplement new, seasonally-relevant holiday products alongside giftable evergreen products. But this was only half the solution.
To create the urgency and awareness needed to stay relevant during the busy shopping season, Maison MRKT developed a multi-faceted approach to break through the sales-heavy competitive landscape, and drive purchases for the brand’s latest product release.
“Instead of focusing on a sale, we focused on seasonally relevant products and highly specific targeting around new user acquisition.”Annie WasokverSr. Marketing Manager, Maison MRKT
Born in Brooklyn and made in NYC, DS & DURGA is a modern scent architect - crafting artful fragrances inspired by real world sights, sounds and places. With a cult-following and quickly diversifying product line, the brand has partnered with Maison MRKT to maintain growth within expansion.
Beating promotion-fatigue through market intelligence and brand authority
Maison MRKT partnered with DS & DURGA to first develop refreshed, brand-representative creative in multiple versions for both of their limited-edition holiday products:
• Portable Christmas Candle
• Prime Chanukah Candle
Without a discount attached, Maison MRKT leaned on proprietary market intelligence and accrued account learnings to act as campaign infrastructure. This foundation allowed us to activate both launch campaigns with authority - decreasing learning time and immediately improving our position within the marketplace. Through select placement strategies and audience targeting, we continued to distill our position as the season progressed. This strategy ensured that the brand’s best customers maintained direct access while also establishing brand awareness
Reach (Portable Christmas)
Reach (Prime Chanukah)
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