Stylest

Prioritizing a customer-centric model. As Stylest eyed a high-growth outlook, they looked to Maison MRKT, and our vertically integrated Paid Media & CRM teams, to lead omni-channel digital marketing powered by sophisticated cross-functional strategy.

To truly integrate and deliver a unified brand experience across both paid advertising and email marketing, our teams established a clear, customer-centric approach. Through this approach, our goal was to connect each point of interaction along the marketing funnel or customer journey, injecting every touch point with personalization and purpose. Individually, these touch points provide positive moments for the customer - but together, they have the power to transform the holistic customer journey into a single, cohesive brand experience.

Internally, our teams developed bespoke project management processes and holistic workflows that allowed for high-touch communication and insight sharing. 

Our teams first considered each core funnel stage and refocused on two key targets that would provide the strongest peripheral impact throughout the funnel: increasing new customer acquisition and improving retention efficiency. Narrowing our focus further, our teams then began to orient individual activations within these two, high level targets – laying the groundwork for granular optimization at scale. 

About

Stylest is a brand that specializes in sculpting swimwear and everyday essentials designed to enhance, flatter and support the natural body shape. Their innovative products, featuring proprietary fabrics like DreamSculpt® and DreamLift®, combine the benefits of shapewear and swimwear to create pieces that are both stylish and functional – all aimed at enhancing confidence and comfort for its loyal customers.

Optimizing within cross-functional team integration.Customer acquisition and retention strategies exist fluidly throughout the customer journey and their presence has only increased in value over time - moving from primarily top and bottom initiatives, to true full-funnel priorities.

To most efficiently acquire new customers, our Paid Media teams leaned into both volume oriented and efficiency driven lead gen campaigns. Through this duality, we increased traffic while also layering on a filter to reach the highest-value customers possible. This efficiency was driven by specialized audience targeting - focused on our key target demographics (moms, fashion lovers, shapewear enthusiasts, luxury travelers) and also through creative testing of multi-variant ads to optimize brand messaging and in-ad merchandising. 

Through the transparency of Maison MRKT’s cross-functional workflow, paid media and creative teams were empowered to prioritize engagement and in fact say less within lead gen ads. Instead of forcing heavy brand dialogue within the first point of interaction, we relied on CRM and a customized welcome series, featuring increased brand visibility, broadened merchandising and third party validation, to seamlessly pass the brand baton. 

This cohesion allowed for a highly organic brand introduction and also established a natural continuity as customers transition from first time buyers to repeat shoppers.

As this previously untapped flow of potential customers became active shoppers, our Paid Media teams began excluding past purchasers from all paid media efforts to prioritize new customer growth through CRM - allowing email automations and regular campaign output to capture these customers at a much more efficient cost. 

Our CRM teams relied heavily on email personalization and layered segmentation practices to further drive positive 1-to-1 interaction within each stage of customer development. From the welcome series through post-purchase flows, customers were continually incubated and warmed to purchase when ready.  

Together, our teams also began integrating a newly conceptualized loyalty program and referral program to foster return purchases even further. In our latest step toward optimization, Maison MRKT led the integration of Klaviyo reviews into our email marketing strategy – providing validation, peer proof and increased sense of community to the customer retention strategy. 

Introducing and engaging customers within the brand community is at the core of all successful acquisition and retention strategies – but tying them into one, cohesive journey and fostering that relationship growth at each point of interaction has positioned Stylest for exponential growth potential in the next year and beyond.