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The Michael Stars direct-to-consumer online store had experienced consistent growth through 2021. Yet it was challenged to find a method of amplifying future growth while achieving performance markers and meeting consistent ROAS (Return on Ad Spend) expectations as it entered the new year.
The brand partnered with Maison MRKT to accomplish these objectives and more, increasing sitewide revenue and streamlining customer acquisition.
Having found success with Smart Shopping previously, Maison MRKT optimized an expansion of Google’s Performance Max technology to create immediate impact post-launch. Maison MRKT then paired high-quality audience signals with relevant creative to further optimize the efficiency of these high-value, conversion focused campaigns. Activating enhanced conversions for web also allowed the company to recover more observable conversions. This, in turn, fueled Performance Max with better data to generate the best results.
“Google Ads has been our biggest growth channel in Q1 2022. We’ve seen an 86% increase in traffic and a 76% increase in revenue year-over-year. Performance Max helped to fuel this growth.”Sudie SmithSenior Director, Michael Stars
Michael Stars is a well-known name in the world of basics - foundational pieces that act as the glue that holds wardrobes together season after season. The Los Angeles-based brand was founded in 1986 and continues to build their vision for quality, heritage, and community support.
Surpassing Benchmarks for Sustainable Growth
The strategically-centered Performance Max campaigns exceeded Michael Stars’ expectations by becoming one of its highest performing areas across all paid media channels.
The brand continues to expand its Google Performance Max presence by building out additional asset groups and broadening audience signals further.
Return on Ad Spend
Cost Per Acquisition
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